editbrunner

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina General Creative Director: Gastón Bigio, Maximiliano Maddalena, Javier Mentasti Creative Director: Martin Garrocho, Gastón Schaefer Head of Art: Diego Grandi Art Director: Diego Bertagni Copywriter: Ignacio Jardón Account Team: Rodrigo Luque, Georgina Roccatagliata Head of BTL Production: José Cardelli BTL Producers: Martín Cecchi , Mike Cremona Head of Production: Valeria Pinto Producer: Alejandro Travaglini Production House: Hell Director: Who Post Production: Control Z Music: CCCI Responsible for the client: Marina Sanchez, Esteban López

Febreze air fresheners can mask some serious odors—like that fishy old shipping-container smell you're always trying to get out of your carpet. Below, check out a case-study video in which Grey New York makes a little mobile home out of a shipping container, drops it in NYC's meatpacking district, and then asks blindfolded people where they think they are. Without fail, they believe they are in a lovely-smelling Eden full of puppies and rainbows. It's impressive—though it makes you wonder if Febreze wouldn't completely overpower your less-rancid living room with its powerful fresh stench.

If you hate mosquitoes.

Advertising Agency: Herezie, Paris, France Creative Director: Andrea Stillacci Copywriter: Céline Lescure Art Director: Julian Brice Planner: Luc Wise Photographer: Getty Images Retoucher: La Manufacture Print Producer: Capucine Lhermitte

Post a logo contest for $250 on StockLogos.com and get dozens of ideas

If you hate mosquitoes.

Advertising Agency: Herezie, Paris, France Creative Director: Andrea Stillacci Copywriter: Céline Lescure Art Director: Julian Brice Planner: Luc Wise Photographer: Getty Images Retoucher: La Manufacture Print Producer: Capucine Lhermitte

Post a logo contest for $250 on StockLogos.com and get dozens of ideas

Advertising Agency: M&C Saatchi, Sydney, Australia / M&C Saatchi, Geneva, Switzerland Executive Creative Director: Ben Welsh Creative Director: Olivier Girard Creative Director / Art director: Graham Johnson Creative Director / Copywriter: Oliver Devaris Account Director: Miki Richardson Planner: Pippa Kulmar Photographer: Steve York

Post a logo contest for $250 on StockLogos.com and get dozens of ideas

Advertising Agency: M&C Saatchi, Sydney, Australia / M&C Saatchi, Geneva, Switzerland Executive Creative Director: Ben Welsh Creative Director: Olivier Girard Creative Director / Art director: Graham Johnson Creative Director / Copywriter: Oliver Devaris Account Director: Miki Richardson Planner: Pippa Kulmar Photographer: Steve York

Post a logo contest for $250 on StockLogos.com and get dozens of ideas

Advertising Agency: M&C Saatchi, Sydney, Australia / M&C Saatchi, Geneva, Switzerland Executive Creative Director: Ben Welsh Creative Director: Olivier Girard Creative Director / Art director: Graham Johnson Creative Director / Copywriter: Oliver Devaris Account Director: Miki Richardson Planner: Pippa Kulmar Photographer: Steve York

Post a logo contest for $250 on StockLogos.com and get dozens of ideas

Advertising Agency: M&C Saatchi, Sydney, Australia / M&C Saatchi, Geneva, Switzerland Executive Creative Director: Ben Welsh Creative Director: Olivier Girard Creative Director / Art director: Graham Johnson Creative Director / Copywriter: Oliver Devaris Account Director: Miki Richardson Planner: Pippa Kulmar Photographer: Steve York

Post a logo contest for $250 on StockLogos.com and get dozens of ideas

We recently considered the heretofore blasphemous notion that QR codes are not, in all instances, a complete waste of time. Here's more evidence that they can sometimes be interesting and useful—the Monmouthpedia project. The town on Monmouth in Wales (pop. 8,877) recently embarked on the "Monmouthpedia" project—a huge communal six-month initiative to affix QR codes to its notable landmarks, organizations and even people, and write Wikipedia entries on each of them, which the codes link to. The idea came from a TEDx talk in Bristol, where a Wikipedia editor suggested that Wikimedia's U.K. chapter should "do a whole town" using QR codes. Residents and businesses in Monmouth stepped up, did all the legwork (there are more than 1,000 QR codes in total), and introduced Monmouthpedia this weekend. The advantages for tourism are obvious. It's like a giant museum tour—everything of note in the town is immediately illuminated online. (Plus, of course, there's the publicity of the whole project itself.) "Lest you think this is a passing interest, the town of Monmouth is in it for the long haul," says a Wikimedia blog entry about the project. "Many of the QRpedia codes are printed on ceramic plaques that should last for decades. The information in articles is backed by the Wikipedia community and will be continually improved and expanded. Physical guides and maps will become outdated, but the Wikipedia articles will always be able to be updated. This potential for on-site access to up-to-date information in any language is what makes the Monmouthpedia model so exciting." I'll drink a QR-coded Guinness to that. More images after the jump. Via PSFK.

Advertising Agency: Fred & Farid, Paris, France

Post a logo contest for $250 on StockLogos.com and get dozens of ideas

If you’re old enough to remember the classic movie, Cool Hand Luke, there’s a moment when a rebellious prisoner played by a young Paul Newman refuses to “go along” with prison rules despite some grueling punishment. The warden, played by Strother Martin, made the famous observation about a lack of communication.

The failure to communicate is probably the most important cause of failure with client and internet marketing consultant relationships. Everything from managing expectations to performance reporting are affected. One of the most common outcomes from a lack of communication in a consulting engagement is the failure to implement.

Tweet This: What’s worse than bad social SEO advice? Failure to implement the good advice that gets results.

There are many reasons for a failure of implementation when it comes to online marketing tactics and the fault lies both with consultants and client side marketers alike. Here are a few common reasons for each. Hopefully you can identify whether your situation falls into one of these categories so you can avoid wasting time, money and lost revenue growth for all.

Marketing Consultant Implementation Fails:

• Selling Incomplete Expertise – Not understanding what it really takes to implement a certain type of consulting can result in the agency not properly preparing the client for what their obligations are for successful implementation. “Fake it til you make it” is a common practice with consultants and agencies breaking into new areas (like all the SEOs getting into content marketing now or PR/Ad/Interactive agencies getting into SEO a few years back) and a common casualty is the inability to follow through. Lesson: Consultants need to develop processes for new areas of expertise, bring in outside consultants to build the practice area expertise and be up front with potential clients to ensure adaptability and to manage expectations. The other lesson is to simply not over-state capabilities and sell things you don’t know how to do.
• Failure to Assess Capabilities – A review of both internal and client side responsibilities for successful implementation is critical. A company that says they want to develop a content marketing strategy and hires a consultant who says yes without identifying the company has no intention of hiring writers or tasking employees with content creation is a major fail for all. Lesson: Understand the essential processes and tasks involved with new consulting engagments and identify the capabilities of anyone at the company who may be potentially involved with implementation. Confirm in the agreement who will do what and what is expected.
• Failure to QA & Manage Tasks – While many client and consulting engagements begin with good intentions all around, projects that take months for discovery, strategy and implementation can go off track if they are not managed properly. Lesson: Consultants must manage and share a timeline. They must also require time to oversee implementation and ongoing QA of content, SEO and social consulting implementation because it is inevitable that client staff or other consultants will implement partially, differently than intended or overwrite good work 6 months down the road.

Client Side Marketer Implementation Fails:

• Lack of Consultant & Tactical Due Diligence – Companies that hire consultants will get more value for their investment when they have some awareness of how the tactics they’re hiring for actually work. Too often companies hire social media “brandividuals” or chase after a shiny social media object tactic without really having an idea of how things fit in their marketing plan. Lesson: Either some effort is put forth to gather that knowledge through internal efforts or education is made part of the consulting engagement.  In particular, SEO and social media brandividuals and hot social apps in the press need to be vetted for real-world expertise, experience and practical application for the business.
• Mis-Alignment of KPIs vs Business Goals – Imagine a company hiring a consultant to grow a Facebook fan page to 10,000 fans. The consultant delivers. But then the company fires the consultant because revenue didn’t increase. Lesson:  A responsible marketer should identify measurement goals that account for progress AND business outcomes. Consultants can view a goal like fans, followers or rankings as easy money but the connection to business value must be made. This one is on both client and consultant. Corporate marketers must be able to answer “why” when they identify performance measures that do not have a direct impact on business objectives.
• Lack of Influence and Internal Support – Ambitious marketing managers who have become aware and educated about the significant impact of an integrated SEO, Social Media and Content Marketing program may get budget to hire a consultant only to discover that PR, Social, Content, Legal, HR and other parties that need to be involved are “not on board” with key implementation approvals and tasks. Lesson: As research is conducted into what is involved with bringing an outside consultant into the mix, it’s important that client side marketers map out who they will need to work with internally to get tasks implemented. The time to grow that internal network of “friendlies” should begin long before the engagement begins.  Identify how those peers will benefit from participation and cooperation with your consulting investment. Make sure they have a clear picture of the benefits for themselves, their group/department and the organization overall.

Of course there are more ways to fail internet marketing consulting implementation than the short lists above, but the key is responsibility about capabilities, planning, managing expectations, allocating appropriate resources and most of all: communication.

It takes two to tango and if a consultant is involved it will inevitably be deemed the consltants fault. That’s why it’s essential for online marketing consultants to properly identify key characteristics of companies that are capable of implementing or able to adapt or adjust to enable proper implementation. In the end, we all want a 360 degree win and that requires better communication during prospecting, kickoff, engagement and with ongoing consulting.

If you’re a corporate marketer, what are some of the fails you’ve seen from consultants that have caused failures of marketing implementation?   Your turn consultants: What implementation fails have you experienced and how did you overcome them?

 

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© Online Marketing Blog, 2012. | Classic Marketing Consulting Fail: “What We Got Here is a Failure to Implement” | http://www.toprankblog.com

The Opvoedingslijn, a Flemish advice hotline for parents with out of control kids, strikes again. After the YouTube hits ‘Little Robin’ and ‘Christmas Choir starts bullying in shopping mall’, some women in the ladies’ room heard surpising sounds. Discover yourself what was really going on that Sunday morning…

Advertising Agency: Duval Guillaume Modem, Brussels, Belgium Creative Directors: Geoffrey Hantson, Katrien Bottez Media Planner: Kris Hoet, Maarten Van Herck Account Executive: Tuyen Pham Xuan Art Director: Koenraad Lefever Copywriter: Dries De Wilde Producer: Brigitte Baudine Crew: Piet Deyaert, Wim Le Compte, Jan-Frederik De Greve Sound design: Studio Helsinki, Thierry De Vries Client Contact: Ilse De Block

Quality best appreciated up close. Miroslav Underwear

Advertising Agency: M&C Saatchi, Australia Executive Creative Director: Ben Welsh Creative Directors: Graham Johnson, Oliver Devaris Art Director: Graham Johnson Copywriter: Oliver Devaris Producer: Louis Molines Assistant Producer: Simone McNair Retoucher: Limehouse Photographer: Jamie McFadyen Print Producer: Josephine Panetta

Post a logo contest for $250 on StockLogos.com and get dozens of ideas

Quality best appreciated up close. Miroslav Underwear

Advertising Agency: M&C Saatchi, Australia Executive Creative Director: Ben Welsh Creative Directors: Graham Johnson, Oliver Devaris Art Director: Graham Johnson Copywriter: Oliver Devaris Producer: Louis Molines Assistant Producer: Simone McNair Retoucher: Limehouse Photographer: Jamie McFadyen Print Producer: Josephine Panetta

Post a logo contest for $250 on StockLogos.com and get dozens of ideas

Quality best appreciated up close. Miroslav Underwear

Advertising Agency: M&C Saatchi, Australia Executive Creative Director: Ben Welsh Creative Directors: Graham Johnson, Oliver Devaris Art Director: Graham Johnson Copywriter: Oliver Devaris Producer: Louis Molines Assistant Producer: Simone McNair Retoucher: Limehouse Photographer: Jamie McFadyen Print Producer: Josephine Panetta

Post a logo contest for $250 on StockLogos.com and get dozens of ideas

Quality best appreciated up close. Miroslav Underwear

Advertising Agency: M&C Saatchi, Australia Executive Creative Director: Ben Welsh Creative Directors: Graham Johnson, Oliver Devaris Art Director: Graham Johnson Copywriter: Oliver Devaris Producer: Louis Molines Assistant Producer: Simone McNair Retoucher: Limehouse Photographer: Jamie McFadyen Print Producer: Josephine Panetta

Post a logo contest for $250 on StockLogos.com and get dozens of ideas

I fredags lagade jag ju som sagt wallenbergare till fröken Alexandra.

Jag hade köpt fina blommor dagen till ära.

Och efter middagen kom Linn förbi för vin och prat.

Vi gjorde oss i ordning lite.

Och sedan bar det iväg till Lower East Side.

Där var det nämligen födelsedagsfest på gång!

Vi placerade oss ute på balkongen.

Sedan tog vi ner alla ballonger från taket och pratade som smurfar resten av kvällen.

Väldigt bra fredag. .

Friday! I made dinner for Alexandra and then Linn came by and we had a few glasses of wine. After that we headed to a birthday party in LES and used up all the helium balloons in the ceiling and talked like smurfs the rest of the night.

Spara / dela med dig

We’ve seen numerous ways to add personalized messages to products ranging from chocolate bars to cookies to cans of soup, but recently we came across one that has an interesting new twist. Created by Seattle cloud texting company Zipwhip, Textspresso is an espresso machine that can not only send and receive text messages, but can also print those messages on coffee foam using edible ink.

To create the Textspresso device, Zipwhip installed a Jura Impressa Xs90 espresso machine with SMS and printing capabilities using an Android app, servo motors, an Arduino microcontroller and a retrofitted Canon printer. Users can text their order to the device, which will then brew their coffee and keep it hot on a warming plate until they pick it up. Perhaps most interesting of all, though, is that the machine can use edible ink to print text on the coffee’s foam, opening the door to a world of personalization possibilities. For example, the machine can be used to text the last digits of a customer’s phone number, enabling them to easily identify their coffee when they go to pick it up. The video below explains the premise in more detail:

Zipwhip actually created its Textspresso machine as a way to showcase its cloud texting service, and it has no plans to produce more of them, it says. The code and plans for making the device are open source, however, and available to anyone seeking to make their own. Tech-minded entrepreneurs and coffee shop owners worldwide: time to build one for yourself?

Website: blog.zipwhip.com/2012/04/30/textspresso-machine-celebrates-cloud-texting-technology Contact: info@zipwhip.com

Spotted by: Denise Kuperman

Campaign from Nossa, Lisbon for Bertrand, the most historical and the oldest bookstore in Portugal. Bertrand organized two special actions dedicated to two authors: Jorge Luis Borges and Vergílio Ferreira. During these actions, there were great discounts on all the books of the writers, reading sessions and debates about them.

Advertising Agency: Nossa, Lisbon, Portugal Creative Director: Nuno Cardoso Art Director: Tiago Prandi Copywriter: Rui Simões Illustrator: Andre Kano Account manager: Rita Fialho

Post a logo contest for $250 on StockLogos.com and get dozens of ideas

Campaign from Nossa, Lisbon for Bertrand, the most historical and the oldest bookstore in Portugal. Bertrand organized two special actions dedicated to two authors: Jorge Luis Borges and Vergílio Ferreira. During these actions, there were great discounts on all the books of the writers, reading sessions and debates about them.

Advertising Agency: Nossa, Lisbon, Portugal Creative Director: Nuno Cardoso Art Director: Tiago Prandi Copywriter: Rui Simões Illustrator: Andre Kano Account manager: Rita Fialho

Post a logo contest for $250 on StockLogos.com and get dozens of ideas